Rickey Smith, the founder and principal, launched Urban Green as a social entrepreneurship dedicated to restoring, developing and promoting “green space” within the communities it serves. Urban Green was designed upon Rickey’s philosophy of Circular Synergy, which seeks to establish a CLEAR path connecting the inter-disciplines of Cuisine, Land-use, Environment and Architecture into Renewable cycles of self-reliant communities. As a youth, Rickey worked the land on his family’s rural property in Wartrace, Tennessee.
Rickey received a Bachelor’s degree in Business from The University of Tennessee, Knoxville and a Master of Fine Arts (MFA) in Visual Anthropology/Cinema from the University of Southern California. Amassing knowledge of our society’s current industrial, greed-driven, corporate food system, Rickey started the business in September 2001, creating two culinary product lines, The Sweet Spot and Urban Green Cuisine, which are distributed through retail stores, e-commerce and Farmers’ Markets as well as through Zero-Waste catering & event services for universities, government agencies and special events. The Sweet Spot has been featured nationally on The Food Network and Martha Stewart’s Living magazine, in addition to a multitude of local Los Angeles area food reviews.
Recognized as a leader and change agent who passionately believes in the Urban Green adage of “Waste not. Want not,” Rickey can be spotted around Greater Los Angeles as a guest lecturer at the University of California, Los Angeles (UCLA), local charter schools and conference round table discussions. Rickey is also recognized for his community service work with diverse organizations such as Girl Scouts of Greater Los Angeles Robotics Team and Mothers’ Club Learning Center in Pasadena.
Urban Green on a Mission.
We strive to structure an organization that can build a connective tissue of symbiotic ecosystems within Los Angeles County, which will grow food on, or in, undervalued/underutilized land resources and to produce high quality value-added products/services that will fund our discovery of new solutions to the challenge of urbanization in our society.